The Olive Avocado blog

Plain-English explainers on what's actually on your food labels — no jargon, no scare tactics.

14 July 2026

What do those E-numbers actually mean?

"E471" tells you nothing on its own. Here's how additive numbering actually works, and why most E-numbers aren't the villains they're made out to be.

14 July 2026

Nutri-Score, explained (and where it falls short)

The letter grade on the front of your cereal box is more useful than nothing — but it's also averaging away information you might actually care about.

14 July 2026

How to actually read a UK nutrition label

Per 100g vs per portion, reference intakes, and the traffic-light colours — a quick guide to what's actually on the back of the pack.